Dec. 18, 2020

Floof & Dog Haircuts During a Pandemic | The Long Leash

Floof & Dog Haircuts During a Pandemic | The Long Leash

March 2020: the pandemic forces our economy into a temporary coma. As our horror mounted at the number of cases, and as the shut-down lingered, dog parents confined to home recognized a secondary health crisis building. What to do about pets who...


March 2020: the pandemic forces our economy into a temporary coma. As our horror mounted at the number of cases, and as the shut-down lingered, dog parents confined to home recognized a secondary health crisis building. What to do about pets who absolutely NEED trimming when all the groomers are shut down? Knowing the health consequences of mats and tangles, non-groomer humans turned to online video tutorials and invested in clippers, blades, powders, and combs. Their dogs suffered the consequences. The (hilarious) resulting pandemic pooch haircuts inspired Shelley Ross, the Emmy award-winning journalist, to create a stunning book called Scruffy. It documents in vivid fashion the undeniably unfashionable lockdown looks of our otherwise darling dogs. Scruffy is more than a gift book of funny dog photos. Through the clever use of a timeline and inclusion of real life stories, her book serves as a flashlight in the darkness of 2020. It turns out these hapless home grooming attempts and the smiles of the victims are a potent metaphor for resiliency and hope. Oh, and if you are wondering what is “floof” ... listen to the episode and find out.