May 25, 2021

Dog Influencers | Sniffing Out Opportunity As A Petpreneur | Dog Edition #19

Dog Influencers | Sniffing Out Opportunity As A Petpreneur | Dog Edition #19

Pet Influencers and Petpreneurs are redefining what it means to have a family business...because as anyone with a dog will tell you, they are 100 percent members of the family.


How many of us dream about having a dog-friendly workplace where every day is bring-your-dog-to-work day? Social media and the rise of niche pet businesses is making that dream a reality for many.

Pet Influencers

Your dog might have what it takes to be a social media star. The real question is, do you? Creating and running a pet influencer account is a time-consuming endeavor but the payout and chance to work with your dog may be worth it. And like many human celebrities, having a talent agent might help. For this segment we travel to Australia to meet some Insta-famous Brussels Griffon pooches. 

Petpreneurs

If you’re ready to embark on a new business venture, why not match your love of dogs with that great skill or that great idea? Do you bake? Maybe you could try making gourmet dog treats. Perhaps you can sew. Canine couture might be for you. Pet photographers, dog walkers, dog sitters, or being a social media pet influencer. There's no end to ideas for pet businesses, especially since the boom in pandemic puppy adoptions. Our guests today share the joys of owning and operating a pet business. But this is also a cautionary tale – being a petpreneur is harder than it seems.

The Hydrant

Jim, Pam, and Caroline stop by the hydrant to sniff out the latest dog gossip, innuendo, @jokes, and notes. 

Susanne Nicholls

Being Insta-famous was not on Susanne Nicholls radar when she posted that first snap of a frowning Squid, her Brussels Griffon, when he was just a few months old. The Adelaide ‘dog mum’ started the Instagram page to share photos with family in the UK, but fast-forward four years and ‘Squid the Griff’ is one of the hottest things on four legs. Together with younger brother Pretzel (also a Brussels Griffon) the pair have almost 400,000 followers, their own calendar, a range of merchandise, brand deals and are sought after for cameo photos. Susanne says while being a pet influencer does earn her some extra money, which goes towards good food and treats for the boys, it isn’t enough for her to give her up full time job. But she says, the page is definitely less about influence and more about making people and her pooches happy.

https://www.instagram.com/squidthegriff/?hl=en

Loni Edwards

After graduating from Harvard Law School and a brief passage in the legal world, Loni Edwards moved to NYC and got an adorable French Bulldog named Chloe, who’s smile and photogenic personality quickly drew a large following from around the world and she became one of the first pet influencers. What started as a bit of fun for Chloe in 2013, turned into a whole new business for Loni two years later when she created The Dog Agency: a talent management and marketing agency for celebrity pets. The Dog Agency now works with pet influences across the world.

https://www.instagram.com/thedogagency/

https://www.linkedin.com/in/lonidee/

Kristin Morrison

Kristin Morrison has been featured on Yahoo Finance, ABC, NBC, CBS, Good Morning Arizona, and in Marketwatch, New York Post, Yahoo, Dogster Magazine, etc.

Kristin is the founder of Six-Figure Pet Business Academy™ where she offers business coaching, online courses and webinars.

She is the host of the "Prosperous Pet Business" podcast and the author of six books.

https://www.sixfigurepetbusinessacademy.com/

Tori Mistick

Tori Mistick is an influencer, educator, podcaster and founder of the award-winning dog mom lifestyle brand Wear Wag Repeat. Her mission is to help women live their best life with dogs - as pet parents and petpreneurs! Her dog mom advice has been featured in BuzzFeed, Good Morning America and The Wall Street Journal. 

https://wearwagrepeat.com

Shop: https://shop.wearwagrepeat.com

Instagram: https://www.instagram.com/tmistick

Facebook: https://www.facebook.com/groups/wwrlabs

Pinterest: https://www.pinterest.com/tmistick

LinkedIn: https://www.linkedin.com/in/torimistick

Transcript

>> James Jacobson: [00:00:00] Hello, I'm James Jacobson in Hawaii

>> Pamela Lorence: [00:00:07] and I'm Pamela Lorence in San Francisco. 

>> Caroline Winter: [00:00:10] And I'm Caroline Winter in Adelaide. 

>> James Jacobson: [00:00:12] Adelaide Australia, down under. Caroline is a new member of Dog Podcast Networks team. That's great to have you with us, Caroline. 

>> Caroline Winter: [00:00:22] Thanks, Jim. I'm so excited to join Dog Edition, Dog Podcast Network and team dog.

And as you know, I'm a news hound from way back, but now I get to tell stories about the thing I love most dogs through the medium. I love most, podcasting. 

>> James Jacobson: [00:00:38] You're very punny. So you'll fit in well here. Uh, Caroline joins us, uh, formerly from the ABC, the Australian Broadcasting Corporation. And we're so glad to have you with us.

>> Caroline Winter: [00:00:50] Thanks so much. It's pawesome to be here. 

>> Pamela Lorence: [00:00:54] Oh, she fits right in.

>> James Jacobson: [00:00:59] And welcome to you listener because you're listening to Dog Edition, the first show designed for you to listen to while you walk your dogs. And today we have a bit of a theme as we look at the pet business and people who make their living with their passion of loving dogs and trying to commercialize it in some way.

>> Caroline Winter: [00:01:23] First up, we're going to talk pet influencers. Now they've become such a big thing globally. And I had a chance to meet one locally here in Adelaide. 

>> Pamela Lorence: [00:01:33] And then later on in the show, I learned a new term, petpreneurs. These are pet businesses, the little name for pet startup businesses. And I didn't know this, but they are mostly run by women.

>> James Jacobson: [00:01:45] And then later in the show, please join us for our hydrant section, where we will run down some of the doggy headlines that have captured our attention this week. So if you love dogs, as much as we do pause what you're doing, leash up your pup, and let's take a walk. We've got a lot to talk about on today's episode of Dog Edition.

>> Pamela Lorence: [00:02:07] Hey, Pepper. Want to go for a walk? 

Dogs have been earning people money for years. This is not a new concept. What is new? New(ish)  is the segment of the pet business world called social media influencer. And yes, you can earn a living from it. 

>> Caroline Winter: [00:02:25] They were two of the early stars of the big screen as far back as the 1920s and German Shepherds, Strong Heart and Rin Tin Tin set the scene for the many dog stars to come. Among them Lassie the long haired collie. Don't you want me to go? I'll be out at four as usual. Then there was the slobbering St. Bernard Beethoven. Who tell us, were you on speaker and Red Dog, the Aussie Outback, healthy cattle dog cross. Sometimes you pick your dog. Sometimes your dog picks you. Being a celebrity dog these days doesn't have to mean Hollywood or being on the big screen. In fact, it almost certainly means something else altogether. 

>> Loni Edwards: [00:03:27] There are tons of info, pet influencers out there. There are all kinds of animals that are famous. There's famous dogs and there's famous cats. And even we have a celebrity duck that has over a million followers.

>> Suzanne Nichols: [00:03:39] At the end of the day, our messaging is just a happy little dog. We dress him up occasionally and, um, the fun hasn't disappeared from it. So yeah, we've been lucky.

In this tale you're about to hear being a celebrity. Pooch has everything to do with a former lawyer in Massachusetts and a couple of Brussels Griffin in Australia. Here we go. Thank you.

It's not every day you get to meet someone famous, but inside this pretty suburban Adelaide house in south Australia, I'm meeting not one, the two celebrities. I'm Suzanne I'm the mum of squid and pretzel, the Brussels Griffons, and more, more often known as at Squid the Griff. 

>> Caroline Winter: [00:04:33] With 390,000 followers on Instagram, four year old Squid and two year old Pretzel, are no strangers to the pawperazzi.

They have an agent and annual calendar and a bunch of other merchandise featuring their hairy little faces. And these pint-sized Brussels Griffin, a breed of toy dog named after Brussels in Belgium have anything but pint size personalities. 

>> Suzanne Nichols: [00:04:56] Well, Squid's the lover he's only wants is just to be with me and just to have a snuggle and, um, yeah, lots of pats.

Whereas Pretzel is just a firecracker. He keeps you on your toes. You never know what he's gonna do. He's um, got some weird quirks as well. 

>> Caroline Winter: [00:05:13] Weighing in at four kilos each Squid and Pretzel are a playful pair and both sport, a whole lot of sass with a big round eyes, serious faces and shaggy beards. And it's these characteristics that have made them a couple of the hottest things on four legs.

But as Suzanne Nichols tells me it wasn't her intention when she posted that first pic back in 2017. 

>> Suzanne Nichols: [00:05:35] My sister recommended that he had a very funny face. So why don't we just share him with the world. So I put up a photo and instantly we got about a couple of hundred followers because I guess people just like Brussels Griffons is a breed. So it was just popularity through that. 

>> Caroline Winter: [00:05:49] And that photo of a frowning Squid would be the catalyst for what was to come. 

>> Suzanne Nichols: [00:05:53] I received an email. I remember I was standing in the line waiting to hold a koala at a wildlife park and, um, they asked if they could share the photo with their followers on the dogs of Instagram the next day.

And then it went up and I think within an hour or two, we'd gained about 20,000 followers just from that share. And then it just snowballed from there. And it was totally unexpected. 

>> Caroline Winter: [00:06:17] Professional American wrestler and TV presenter, John Cena shared it, as did musician and producer Moby. And it was in that moment that Suzanne realized Squid was going to become a dog influencer.

>> Suzanne Nichols: [00:06:29] I think what takes up the most time is, he's answering messages and commenting, but that's my favorite part of the page seeing people's reactions, but we're also on pages like cameo. So people will request cameos from the boys as well. So that takes up a little bit more time, but our number one thing is, um, making sure that they're happy.

We don't force anything on them. We don't dress them up, um, when they're not in the mood. They're number one. 

>> Caroline Winter: [00:06:56] Squid and Pretzel clearly aren't Divas. They're just a couple of happy go lucky purchase who liked to zoom around the yard when they're not being Insta famous. For her part, Suzanne says they're all just enjoying the ride for as long as it lasts.

>> Suzanne Nichols: [00:07:09] We're about just a happy dog chicken here and just, yeah. Flying by the seat of our pants. 

>> Caroline Winter: [00:07:16] And that approach and laid back Aussie the attitude to being a dog influencer definitely works. Yes. Yes. I've seen the account. Squid is absolutely adorable. The Squid the Griff Instagram account has caught the eye of one of the biggest in the biz on the other side of the world. 

>> Loni Edwards: [00:07:31] My name is Loni Edwards and I am the founder and CEO of the Dog Agency and Pet Con. And, uh, I'm currently living in Massachusetts. 

>> Caroline Winter: [00:07:40] The Dog Agency is the brainchild of Loni Edwards, a talent management and marketing agency for social media celebrity pets. 

>> Loni Edwards: [00:07:47] A lot of the day is spent just looking at cute photos and videos of dogs, whether it's a branded content or just creative content that they're making and coming up with fun ideas, it's truly the best job in the entire world.

>> Caroline Winter: [00:08:01] The popularity of pet social media accounts have exploded in the past few years, particularly on Instagram. Jiff the Pomeranian has 10.4 million followers. That's more than singer Pink. Chef Jamie Oliver and the Duke and Duchess of Sussex, Prince Harry and Meghan Markle. The dog agency doesn't represent Brussels Griffin Squid, and Pretzel.

They've got their own agent in Australia, but Loni Edwards works with a whole host of high profile pets right around the world. 

>> Loni Edwards: [00:08:28] It's it's a very big business. It is so much more work than people expect. Uh, you have to create tons of content. Uh, it takes a lot of time to come up with the ideas, to edit it, to post, to build a community on social media.

But it's one of the most rewarding things you can do. There are all kinds of animals that are famous. There's famous dogs and there's famous cats. And even we have a celebrity duck that has over a million followers. So it truly has expanded, uh, in types of animals and it's just, the world is just growing rapidly and it's very exciting.

>> Caroline Winter: [00:09:04] And the companys keen to get involved in the space has grown massively. It's not just products for pets either, but human facing brands like Amazon, Netflix, and Dyson to cleaning products and fashion lines, all keen for a slice of the pie. Just how much a pet influencer can earn really depends on the size of their following and the engagement of their audience, as well as the kind of work that they do for the brand they're hooked up with.

But roughly Loni says per sponsored post a pet influencer with a hundred thousand followers, we'll get one to $2,000. Those with a million plus followers are looking at 10 to $15,000. So what are brands looking for in a pet ambassador? 

>> Loni Edwards: [00:09:42] So when, when brands are looking to work with influencers, they want to reach an audience of people that trust the influencer. So not only are they getting all the eyeballs, but they're very important eyeballs because they listen and trust the messenger. So, so that is, that is what's value about influencer marketing. And then when you take that to pets, you get all of that.

Plus all of these extra factors. They spread joy, even just looking at their photos, raises endorphins. They make people happy. People associate those positive, happy feelings with a given brand partner. Uh, they're safe. They're not going to get drunk at a party or say something offensive. They're they're just the, the perfect form of influencer.

>> Caroline Winter: [00:10:21] There's also a fine line between influencing and exploitation when it comes to branding a pet and that's  something Loni Edwards is very mindful of. 

>> Loni Edwards: [00:10:29] And so when we're looking at a potential client to bring on, we do interviews with them, we get a feel for the relationship they have with their pet, making sure that it is a positive relationship, that the pet is enjoying this, that this is a positive experience that is of utmost important to us is making sure that the pet is having fun and enjoying the process.

>> Caroline Winter: [00:10:49] If you're like the millions of dog owners, like me, who just liked to post photos of your furry friend on the socials for a bit of fun carry on. But if you've already dipped your toe in the pet influencer world, or might be thinking about taking things to that next level, have a listen to Loni's top tips to help get you there.

>> Loni Edwards: [00:11:06] Coming up with your brand is definitely important. So what is going to make people want to stay on and follow it and see your content day in and day out? So how can you add value is, is probably the number one. From there, you want to be part of the community. So you want to respond to the messages you get, do you want to respond to the comments.

And then at the end of the day have fun. Like you're creating content, you're working with your furry best friend. It is so much fun. You're spreading joy around the world. So, so have fun with it. It is definitely important as well. 

>> Caroline Winter: [00:11:37] And that's a sentiment Suzanne Nichols in south Australia is all over when it comes to Squid and Pretzel. 

>> Suzanne Nichols: [00:11:43] At the end of the day, our messaging is just a happy little dog. We dress him up occasionally. And, um, yeah, but it's just a lot of fun. The fun hasn't disappeared from it. So, yeah, we've been lucky. 

>> Caroline Winter: [00:11:55] For Dog Edition, I'm Caroline Winter in Adelaide, South Australia. 

>> James Jacobson: [00:12:00] That was a great segment, Caroline. Caro as we will call you here. Um, it was a wonderful, and it was very fitting that that was your first contribution to Dog Edition because that actually was a segment that you had produced for us as an entry in our 101 Dog Stories Contest. So you can win. If you've won listener, wondering, can I have she win this contest? See you so you can win this contest and not only win, uh, you know, your, your shot at $15,000, but you can get a full-time job with us.

So check out that. DogPodcastNetwork.com/101. Did you have fun making that piece, Caroline? 

>> Caroline Winter: [00:12:39] Oh, I had so much fun and I could be so creative and now I have a new appreciation for pet influencers and Brussels Griffon. 

>> James Jacobson: [00:12:47] We'll be right back. 

>> Pamela Lorence: [00:12:48] You're listening to Dog Edition. 

>> Caroline Winter: [00:12:51] Welcome back to Dog Edition.

Are you ready to embark on a new business venture? Why not match your love of dogs with that great skill or that great idea? Do you bake? Maybe you could try making gourmet dog treats. Perhaps you can sew. Canine couture might be for you. Pet photographers, dog walkers, dog sitters, or like Suzanne being a social media pet influencer.

Well, there's no end to ideas for pet businesses, especially since the boom in pandemic puppy adoptions. So maybe now might be the perfect time to get started as a petpreneur.. 

>> Tori Mistick: [00:13:29] So I think that there are so many amazingly talented pet preneurs and, and that's such a huge area. You know, I think that people who aren't in our space don't understand how diverse and huge that is.

>> Pamela Lorence: [00:13:44] That was Tori Mistick, the founder of Wear Wag Repeat, a multimedia brand for dog moms that features dog content and pet preneur resources. Pet preneurs is the catch all term for someone who organizes and operates a pet business. This is a field dominated by women. Kristin Morrison runs the Six-figure Pet Business Academy.

>> Kristin Morrison: [00:14:06] There are men, and I'm sure there are men listening to this right now. And I really want to celebrate you and say, yay. Woo you're here. Uh, they have a hard time sometimes getting into the industry. And so there's some gender bias that can happen for men. 

>> Pamela Lorence: [00:14:24] For some, the choice to start a pet business is a carefully calculated decision. For others, the opportunity presents itself as it did with Tori. 

>> Tori Mistick: [00:14:33] I was a fashion blogger before fashion blogs existed. I just kind of like lived that life. I loved getting dressed up all the time and taking cool creative photos. And so I was doing that before I even had anywhere to blog about it, but I want it to be different, of course. And so I incorporated my dogs into all of my outfit photos. 

>> Pamela Lorence: [00:14:55] That choice to include the dogs in the photos, created an opportunity for Tori. The community, reading her fashion blog began commenting on the dogs more than the outfits. It was a light bulb moment for her. 

>> Tori Mistick: [00:15:08] The fashion blogging world was very difficult to make a name for yourself in, but, uh, the dog blogging community was so friendly and so welcome.

And, um, people would come and leave comments on my blog. And I got to know people who I still know now. Um, and, and that's how I ended up being a dog blogger. 

>> Pamela Lorence: [00:15:31] There are 900 million dogs in the world. In the U S nearly half of American households, own dogs. Figures are similar for UK households. Combine the size of that target audience with the scalability and simplicity of many dog-related businesses, and do you have a dog biscuit recipe for success. 

>> Tori Mistick: [00:15:51] That's the cool thing about the world and work today is that if you have an idea, you can go online and look at a couple YouTube videos and read a couple articles and you can figure out almost anything. And so I very quickly ramped it up. You know, I'm happy to be transparent about it.

The first year that I was monetizing. I set a goal to make $10,000 off of it. And I was still doing my other job at the time. Um, but I set this $10,000 goal and I ended up making $12,000. You know, it's nice. It's always nice to, even if you get over by $1, um, to get over your goal. So that was the first year and I was like, wow, you know, this could be, this could be a thing.

And I think the more time I can put into it, the more profitable and more revenue I could generate. 

>> Pamela Lorence: [00:16:39] Tori left her full-time job to pivot completely into her pet business. She added a podcast and online shop and an Instagram account to the mix. And because she has a background as a social media consultant, she knew how to grow her reach through social media marketing. 

>> Tori Mistick: [00:16:55] To get more followers, to get new followers, you have to go and reach out.

And socialize cause it's social media. Um, you got to go socialize with people who aren't following you yet. So you need to go on, um, hashtags within your niche or click on the people who are already following you and then click on their friend list and see who their friends are. Um, you want to comment and kind of start a dialogue with them that makes them want to get to know you better and follow you.

>> Pamela Lorence: [00:17:24] So maybe you've seen a picture of a dog posted on social media with tons of likes and comments and have had the thought: why? My dog is just as cute. I don't get that many likes. Well, that's sort of like looking at a Jackson Pollock splatter painting and saying, I don't understand. I could do that. It doesn't look hard.

Don't be fooled into thinking this is an easy endeavor. Like any small business, it can be a hard road to success. There's a lot of time and effort you first have to commit to before you get to the point where you can make a splatter painting. 

>> Tori Mistick: [00:17:59] You have to go out there and like put effort into it.

There's no magic way to do this. Um, there's no shortcut really.

>> Pamela Lorence: [00:18:08] Put aside the challenges of marketing for a minute. Pet businesses tend to be quite personal. Think of a dog sitter spending time in someone's house. The hours it takes to build a business and the personal effort can eventually lead to burnout.

>> Kristin Morrison: [00:18:24] So it creates a vicious cycle. And eventually can cause them to want to either walk away from the business or sell it, thinking that the business is causing it. But actually they're the ones who are the reason why it's not working because they're not sending boundaries. 

>> Pamela Lorence: [00:18:43] Kristin began her career as a pet business owner back in the nineties, when she ran a successful dog walking service.

At the time of her company sale, 18 years later, she had generated millions of dollars in revenue. But one of the reasons some people choose the pet preneur path is for the perceived flexibility and work life balance it can offer and who doesn't want to work with their dog? A balance. Kristin had to work hard to achieve with her Wolf Pet-sitting Services. She was working long hours in the beginning.

>> Kristin Morrison: [00:19:15] Probably like 80 to a hundred hours a week. I mean, I was working seven days a week to run my business. And even though I had managers, even though I had dog walkers and pet sitters, I was still the one who was holding everything together. And, you know, one day I woke up and I was really thinking about success.

>> Pamela Lorence: [00:19:35] People define success differently. For Kristin. It meant working smarter, not more. Good advice for any small business owner. Or as she says, take the busy out of your business. 

>> Kristin Morrison: [00:19:46] Being busy is not necessarily productive. And stop saying, I'm so busy when people say, how are you doing. So really doing the deep, deep dive into the internal work.

And then from there being able to set up your business in a way that's really going to support you to have more time and money through delegating, through hiring really good people. Through setting up systems and strategies that are create automation.

>> Pamela Lorence: [00:20:20] It took a lot of inward reflection for Kristin to reach what once seemed impossible, finding the work-life balance she was after. She now helps pet business owners answer the question, is that even possible. 

>> Kristin Morrison: [00:20:33] And so for me to say it is possible, I did it. Maybe you can't see it around you, but look at me, you know, I am willing and happy to be a role model for you.

>> Pamela Lorence: [00:20:46] So if you're embarking on a new pet business venture, remember it may not be easy, but it's possible. And your biggest challenge might come from the dogs themselves.

>> Tori Mistick: [00:20:57] They're not good employees. They sleep all day, but they do, they do do what I asked them to do. So I can't be too hard on them. 

>> James Jacobson: [00:21:05] Well Caro, obviously, one of the benefits of working remotely with us at in Dog Podcast Network is you can have your dog with us. And I think listeners to this show have heard a lot about

Pam's dogs and my dogs. So please share, who's sharing your home with you. 

>> Caroline Winter: [00:21:24] So Harvey, my Groodle or golden doodle, I think, as you call them in the U S um, I like that. Okay. Yeah. Goodle, so a golden retriever cross with a poodle. And, uh, he's, uh, just under two and a half years old, but I have to say Harvey came into our life and, um, I'd always had a family pet, but never a pet of my own.

And, uh, he's changed everything. In fact, I probably wouldn't be sitting here talking with you and being part of a team dog, had it not been for Harvey. So he's my muse and he's totally my best friend. 

>> James Jacobson: [00:21:58] How has he changed your life? What's what, or what, what, like, what was the epiphany?

>> Caroline Winter: [00:22:04] I, I think it's just that endless boundless love. Doesn't matter what you look like, what you smell like, in fact, the worst you smell, probably the better, um, you know, what mood you're in, you know, just happy to see you, um, endless love, um, and just turning a bad day into a great day. Every day. 

>> Pamela Lorence: [00:22:21] I'm fascinated by the fact that they're called Groodles in Australia and not here, in the US we call them golden doodles. It's all right. It's interesting.

>> James Jacobson: [00:22:31] Is, I think one of the things that we're going to be learning is that they speak differently down there, down under, and we're going to have to teach her American English. And we are going to have to learn Australian English because she sent me a message. What did you say to me today? in Microsoft Teams? 

>> Caroline Winter: [00:22:49] Yeah. So I sent you a message to say how chuffed I was that you, uh, you know, when, when, when I was responding to something that you'd written and you wrote back chuffed, what's this chuffed. 

>> James Jacobson: [00:22:59] Well, I had to go look it up, but it means happy, overwhelmed, happy, thrilled. Okay. So yeah, we're learning a little things about our culture, which is, I think one of the cool things about Dog Podcast Network is no matter where you are in the world, people who love dogs, people like you, who are listening, connect. And it doesn't matter if we speak this week. Or Spock. It doesn't matter if we speak the same English, we have that common love for dogs. And that's what bonds us. Speaking of a common love for dogs, let's go visit the hydrant. They do do that down under right.

You guys, you're going to love fire hydrants down there. 

>> Caroline Winter: [00:23:40] They will pee on anything. 

>> James Jacobson: [00:23:43] Let's visit The Hydrant. Okay, and talk about the things that have been capturing our attention, the news this week. 

>> Pamela Lorence: [00:23:49] You know, I have a trend, actually, not necessarily a news story, but a trend I've been seeing a lot. Uh, since we were talking about social media earlier, this is the trend I've seen on social media dogs, wearing goggles. Have you guys noticed this at all? 

>> James Jacobson: [00:24:03] The dog doggles doggles speaking of, yes. I've seen doggles on the beach here in Hawaii because people don't want sand in their dogs eyes. Where have you seen it? 

>> Pamela Lorence: [00:24:12] Well, all over San Francisco is a very fashionable, you know, they're incredible looking. They look really good.

>> James Jacobson: [00:24:17] Yeah. Like when a dog is on a motorcycle. Yeah.

>> Pamela Lorence: [00:24:21] Just walking around, just showing off their, dog their doggles. Yeah. I think it's a fashion statement. 

>> Caroline Winter: [00:24:28] Your dogs that clearly cooler in the U S. 

>> James Jacobson: [00:24:31] Were they dressed in anything other than, I mean, you know, just like they have a whole uniform or was it just the, the collar and the doggles? 

>> Pamela Lorence: [00:24:39] Now I've seen lots of dogs just wearing the doggles, but, uh, but one in particular I did see that went by wearing the doggles and a cape.

>> James Jacobson: [00:24:47] Wow. Yeah. And of course you're in San Francisco. So I wonder if there. 

>> Pamela Lorence: [00:24:50] Yes, this doesn't turn any heads. It's an everyday occurrence. 

>> James Jacobson: [00:24:57] Well, if you lose your dog, there's good news, cause I saw that another California company, uh, Apple has come out with those little, um, air tags or whatever their version is and people are using them as sort of a GPS for their dog. So you can either buy a little plastic thing that you insert your tab into and put it on the collar, or people are making them themselves with, you know, fabric and, uh, they're becoming a new trend, which, uh, is a good way to find your dog and if it gets lost. 

>> Pamela Lorence: [00:25:28] It's very clever.

>> Caroline Winter: [00:25:30] We've talked about doing that here with, uh, Harvey actually. 

>> James Jacobson: [00:25:33] Really. 

>> Caroline Winter: [00:25:34] Yeah, I thought it was a great idea just to, uh, you know, make sure that we don't lose him. He's a special, special little guy. 

>> James Jacobson: [00:25:41] I think that's it. The first time in my entire life, in the last almost in my entire life for the first time in, well, over 10 or 15 years that a dog escaped on me.

It happened to this past week. Rue who is our adopted Maltese, who's a senior citizen at this point. Um, Got out for over an hour. And we didn't know it happened only until someone knocked on the door and she evidently had been on an adventure on the neighborhood and finally went to some people who were playing bocce ball and said, Hey, I think I need to go home.

Um, but it was definitely on her bucket list of things to accomplish in her life. So maybe if we had an air tag on her, we would have known. 

>> Pamela Lorence: [00:26:23] Now we know what to get you for Christmas. 

>> James Jacobson: [00:26:26] Does it alert you when, when the dog goes missing or only where like when you have to go search for it?

>> Pamela Lorence: [00:26:31] I think you can look on your phone. It's like the find my phone thing. 

>> James Jacobson: [00:26:35] Yeah. But you wouldn't know that the dog went off it wouldn't like send you an alert, like your dog has gone. 

>> Pamela Lorence: [00:26:40] I don't think so, but this might be a good idea for a pet preneur. You might be on to something. 

>> Caroline Winter: [00:26:46] This might be a whole segment for us. 

>> James Jacobson: [00:26:49] And so Caro what has caught your attention?

>> Caroline Winter: [00:26:52] Well, speaking of dogs potentially going missing, I'm going to have to keep a close eye on Harvey because he may just pack his bag and move to Melbourne. So this is Australia's second largest city. It's about 800 kilometers east of where I live, but there's a food truck for dogs that's been set up there called the Canine Wellness Kitchen.

And the couple who started the business were all running already running a pet food business, but say that their canine buddies, including their Cocker spaniel, Freddy, were missing out on the dining out experience. So they wanted to, I guess, bring, bring that to the dog so that the owners and dogs could go out together and dine together.

Let me just give you a short snapshot of what's on the menu. So for pooches 

>> James Jacobson: [00:27:42] I was gonna say, what is on the menu? 

>> Caroline Winter: [00:27:43] So on the menu for pooches, they offer everything from kangaroo meat. Sorry, Kanga. Kangaroo meat to beef liver, and raw snacks. But wait for this, they also have Freddy's Froth, which is an organic bone broth and it's served in a beer bottle.

>> Pamela Lorence: [00:28:00] Ooh. 

>> James Jacobson: [00:28:02] Perfect. Okay. Another reason for me to visit Australia, that sounds awesome. And it's do they have any vittles for, you know, a two legged dog? 

>> Caroline Winter: [00:28:12] They do. So they serve, they serve menu. The menu is also for, for owners. So you can, uh, yes order together, sit and dine together in a park somewhere. 

>> James Jacobson: [00:28:22] A complete dining experience.

I love it. Well, that is all we have for today. Thanks for bringing Dog Edition along with you on your walk today, we will be back with another episode next week, but chances are you and your dog will be taking a walk between now and then, and we have something else for you to listen to. 

>> Caroline Winter: [00:28:42] And if you're interested in hearing more from some of our guests, please check out DPN sisters show the Long Leash for Jim's extended conversations.

>> James Jacobson: [00:28:50] This week, you can hear my conversation with Kristin Morrison. 

>> Pamela Lorence: [00:28:55] Follow Dog edition in your favorite podcast app, so you can take us along on your dog walk next time. 

>> Caroline Winter: [00:29:00] On the next episode, a new animal welfare action plan that's being released in the United Kingdom. And that's going to mean better protections for domestic dogs, farm dogs, and wild dogs.

>> Pamela Lorence: [00:29:12] And I, as a fully vaccinated human being, get to travel to New York city to visit the AKC Museum of Dog. 

>> James Jacobson: [00:29:19] Visit Dog Edition.com. There's a button on the bottom, right of every page where you can easily leave us a voicemail message and share your stories with us.

>> Pamela Lorence: [00:29:29] And check out the show notes for links and information about the guests on this episode. 

>> James Jacobson: [00:29:33] We are looking for correspondents as we grow this podcast.

And so if you're a content producer or a journalist or a podcaster, or an audio storyteller who loves dogs, check out our Hundred and One Dog Stories Contest with over $15,000 in prize money, just go to our main website at Dog Podcast Network dot com. 

>> Caroline Winter: [00:29:58] Join our pack. Be sure to follow Dog Edition in your favorite podcast app.

And tell a friend about the show. I'm Caroline Winter, and I'm still thinking of my tagline. Have it for next week. 

>> Pamela Lorence: [00:30:07] And I'm Pamela Lorence. See you at the dog park. 

>> James Jacobson: [00:30:10] And I'm James Jacobson. I really want to thank you for listening today. On behalf of all of us here at Dog Podcast Network, we wish you and your dog a very warm Aloha.